As a graphic designer, I strive to communicate messages effectively, to marry design to content, to bring order and beauty to an otherwise chaotic world. I love clean, unfettered design; thoughtful typography and striking photography. I spend my days in various creative and parental pursuits while working full-time for my freelance clients.
Design by Lindsie – designbylindsie.com
Freelance design – 2007 to present
Ownership and operation of a freelance design firm that provides identity, print and web design for a variety of clients. Projects include craft industry materials such as sewing and quilting patterns, technical illustrations, branding and logos, book designs, CDs, brochures, invitations, restaurant menus, posters and business websites.
Idaho Statesman – Boise, ID
Senior Designer – Aug. 2004 to Aug. 2016
I worked closely with reporters, editors, photographers and freelancers to define and guide the visual direction of each publication and then followed through with that message in the design. Publications I designed include:
Treasure Magazine: Quarterly glossy high-end and lifestyle magazine, 2006-2016, distributed to 244,000 subscribers each quarter. I also created the magazine’s design in 2006.
Living Healthy: Bimonthly glossy healthy lifestyle magazine, 2011-2015, distributed to 244,000 subscribers.
Treasure Valley Gardening: Annual tabloid magazine, 2008-present, distributed to all Statesman subscribers.
Idaho Health: Quarterly glossy magazine, 2006-08, delivered to Statesman subscribers.
I designed the editorial portion of the 120-page editorial/advertising cooperative.
Thrive: Weekly tabloid magazine, 2005-07. I redesigned and produced the 35-50 page publication featuring and geared toward active young adults.
Idaho Mountain Living: High-end, quarterly glossy magazine, 2005-06. I created and produced the design for the magazine targeting active readers spending time outdoors.
Idaho Statesman: As senior designer, I handled the design of the paper’s entertainment weekly magazine, Scene, as well as its monthly B2B magazine, Business Insider. I also designed maps, charts and infographics; the cover of the daily features section, Explore; and occasionally designed the front page and advance Depth section packages. I also had the chance to design online interactive websites and mobile graphics for IdahoStatesman.com.
Deseret News – Salt Lake City, UT
Features writer intern – Summer 2004
I worked as a features reporter for my internship, writing stories about local arts groups and museums, concerts and shows, community events and the entertainment industry.
Jefferson County Star – Rigby, ID
Graphic designer – 2002
I designed advertisements for local businesses for publication in the weekly newspaper.
Brigham Young University-Idaho – Rexburg, ID
Bachelor of Science in Communication with a journalism emphasis, and minor in graphic design and theater, 2001-2004. I also worked as a graphic designer, editor and writer on the university’s Scroll newspaper all three years.
Boise State University – Boise, ID
Earned 25 additional credits in graphic design, printmaking, art history and letterpress. Currently accepted into the Masters EdTech program and will start taking classes in Spring 2016.
Advanced level knowledge of Adobe Creative Suite including InDesign, Illustrator, Photoshop and Acrobat, QuarkXpress/CopyDesk, CCi NewsGate, Hype, MS Office, Mac & PC OS. Intermediate knowledge of iMovie, Audacity, XHTML, CSS, WordPress. I am also proficient in copy editing, writing, photo toning and prepress preparation.
2013 McClatchy President’s Award for the design of “150 Boise Icons,” a guidebook of the icons that were published in the Idaho Statesman in 2013 to celebrate Boise’s sesquicentennial.
Best Magazine Cover, 1st place in 2015, 2012 and 2006, 2nd place in 2008 & 2009, 3rd place in 2010 & 2007, Idaho Press Club
Best Newspaper Page Design, 1st place in 2015, 2006, 2003, Idaho Press Club
Best Special Purpose Website, 1st place in 2015, Idaho Press Club